As a brand new startup looking to drive traffic and build a community, it's important to remember to do things that don't scale. You can't start building for virality before you've identified your product/market fit and have went through your funnel, so to speak, and have optimized your conversion process.

As they say, a leaky bucket doesn't need more water, it needs to be patched up first.

The next section I am going to get into the proven tactics that will help you get the ball rolling in the early days. It's important just to get your initial users on-board, and see why and where people are clicking through on your site, as well as leaving.

There is no need to worry about building the "perfect" site or product just yet, since your customers will ultimately decide that for you.