Local

When looking for PR for your newly launched app or interesting background story, don't neglect local publications and sites because of their limited audience.

In fact, embrace them.

Starting on a local level greatly increases your chance of landing a writeup on your startup, and it also gives you a starting point to go off of. Plus, plenty of larger publications and blogs are always looking for interesting stories via other sites.

Patch is a great resource for locating local publications to reach out to.