As a result of the transition to the circular economy, companies are reducing material costs and developing completely new markets where profits can be made. In many sectors, raw materials are a high cost item. The extraction of new raw materials and the uncertainty about their supply in a linear economy are driving up the price of these materials. Circularity can therefore offer new profit opportunities through lower costs, increased security of supply of raw materials, tighter chain cooperation and a more robust supply chain. In addition, the organisation's image is strengthened by showing that sustainability is being put into practice (Vermunt et al., 2019).