The ranking step helps you organize your brainstorming efforts. It also helps you start to think a bit more critically about the traction channels in aggregate.
Place each of the traction channels into one of three columns, with each column representing a concentric circle in the Bullseye:
| Inner Circle (A) | Promising (B) | Long-shot (C) |
The research you did and ideas you came up with in the brainstorm step should guide your rankings. Usually, a few ideas you thought of will seem particularly compelling - these traction channels belong in column A. Channels with ideas that seem like they could plausibly work go in column B. Channels with only ideas that seem like more of a stretch would belong in column C.