A forum community can act as the town square for your community. It's where your customers come together to discuss your products, reinforce their buying decision and form social bonds with other fans. It can also be the focal point for community product support, and a way for your business to communicate with customers in a long-form way. There are many benefits to community forums, which we'll go into in more detail throughout the book. Suffice it to say that a forum offers a great central point around which to build your community