This playbook is focused primarily on on-domain communities. As you design your community, you should consider the benefits of interacting with your customers on 3rd party sites:

• Social networks (Facebook, Twitter)
• Review sites (Yelp, G2App)
• Media sharing (YouTube, Pinterest)
• 3rd party forums (CruiseCritic.com, Golfwrx.com) & blogs (Gizmodo, CNet)

Many high value customers and influencers can be found on 3rd party sites. Consider interacting in these places to:

• Provide accurate and valuable information
• Recruit on-domain community members
• Seek out candid feedback in an environment that is not under corporate control

Be cautious about relying too much on off-domain services to build your community. Not being able to control your own platform and data can cause problems for your community in the future.