It's no secret that doing business online is the way of the future. Internet adoption is accelerating globally, creating huge new markets, new customers and new opportunities for growth and profit. For savvy businesses, these changes are creating huge opportunities. The Internet allows for instant, unlimited communication and unparalleled social networking, giving customers and businesses a chance to build stronger relationships than they could have imagined before the Internet. Businesses that invest in this communication by building engaged communities are going to dominate the market in coming decades, as their customers keep coming back.

As with any emerging field there are a lot of questions about the best practices and strategies to use. This guide is designed to give you all the information you need to get your community started and keep it engaged.