The role of "fullstack marketer" is re-shaping the field of marketing, but it's so new that many marketers don't know what it takes to be one.

In this guide we interviewed some of the top fullstack marketers in the field to help you quickstart your own journey to develop the most important fullstack skills. If you're new to marketing or are simply looking for a good reason to bulk up on your tech/design skills to help you do your job better, this guide will teach you:

1. What is Fullstack Marketing?
2. Why Marketers Need Fullstack Skills to Compete
3. How to Become a Fullstack Marketer (FSM)
4. What Does a Typical FSM Workflow Look Like?
5. The Best Tips and Resources to Get Started