The marketing stack accounts for every layer of thinking up, creating, and implementing any given marketing campaign.

You must understand what it means to produce a digital marketing campaign. Because prospects can find a company through any variety of methods, a full-stack marketer must be well versed in SEO, social marketing, content marketing, on-site optimization, and user behavior. Further, hosting marketing materials in each of these channels means having technical skills such as photoshop, illustrator, blogging, some coding (like HTML/CSS), and of course analytics to determine what is working and what could be better.

While the particular's of your company's marketing stack will vary based on your company's unique marketing funnel and sales cycle, the technical skills remain the same. They'll run the gamut from SEO and search marketing to blogging (content marketing) and design skills, to analytics and reporting.