With the fullstack marketer coming to the front lines of the marketing world, it's important to understand how their prominence and capabilities will push the digital marketing world forward. First, we must take into account data-driven marketing and analytics. We already know that analytics should be one of the most frequently used weapons in a digital marketer's tool belt, but a fullstack marketer's ability to draw up reports, analyze, and create new campaigns based on previous findings makes data analytics an even more fundamental practice.