How To Become A FSM

One of our panelists, Zapier's Wade Foster, wrote about the 21 skills to look for when hiring a full stack marketer. Surely, these 21 skills touch every surface of the marketing stack, but 21 skills is a lot. Luckily, fullstack marketers have made a name for themselves without being full-fledged experts in each of the many skills they must possess to succeed. It's agreed that as long as the fullstack marketer has enough knowledge in the various skills needed to execute campaigns they think up, FSMs can still be great at their job. With that, simply using each of his/her skills regularly will push the fullstack marketer to refine and perfect their abilities in various skill sets. Efficiency, not expertise, is always key when it comes to fullstack marketers.