Now we know that being a fullstack marketer means coming up with ideas, strategizing and executing on those ideas, then reporting back, adjusting, and iterating on this process. But what does an average day look like for a fullstack marketer?

Eric Metelka, Marketing Manager at G2 Crowd (Yelp for SaaS companies), and owner of fullstackmarketing.co, shared some bits and bobs from his daily professional life.

• "In the morning, I'll check alerts for our site and our competitors. If there's any relevant sites linking back, I'll leave a comment or contact the author to make them aware of our services."
  
  • FSM skills: competitive intelligence/analysis, PR/outreach
• "Next, I'll review SEO data and put key numbers into our dashboard. We track organic traffic, links, and rankings of a representative group of keywords."
  • FSM skills: SEO, analytics
• Then comes blog content and design when Eric will not only write and edit content, but he'll "design a graphic for a blog post in Adobe Illustrator."
  • FSM skills: Content writing, blogging, graphic design
• As content is king, throughout the day, Eric will "monitor social media accounts (specifically Twitter) for any brand mentions and any good content o re-share from targeted
  influencers. I'll queue content to post across all our social networks.
  • FSM skills: social media, social monitoring, influencer engagement, branding
• Not all of Eric's tasks are executed online. At least once a day, he'll "hold an introductory call with a vendor or potential partner."
  • FSM skill: business development, outreach
• All this work calls for analysis, so at some point in the day, Eric will "analyze conversion data on a recent cohort for our key metrics and strategize why it is or is not converting
  higher than previous groups. Plans to improve will be made."
  • FSM skills: analytics/reporting, iterating and strategizing to improve
• Working on a small team means that you'll often have to care of certain responsibilities that might otherwise not be a marketer's responsibility. For Eric, this means "emailing with users for feedback and resolving any issues. This is the customer service part of my job."
  • FSM skills: customer success, writing case studies