CMO, Lattice Engines

Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies win more customers by applying sophisticated data science in a suite of easy to use and secure cloud applications. By combining the industry's largest source of external buying signals with a company's internal data and applying proven predictive analytics, Lattice increases conversion and win rates by as much as 10 times.

Brian is responsible for Lattice's market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers.

Prior to Lattice, Brian was the CMO (2008-12) and driving force behind Eloqua's explosive growth. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information, the largest B2B publisher in the world.

Brian was recently named a Top 10 Global CMO for companies <$250 million revenue by The CMO Institute and Top 10 CMO on Twitter by Social Media Marketing Magazine.

Brian loves to play the tenor sax and piano, ask lots of questions, and is always up for a game of tennis.

Brian received his BS and MBA degrees from The Wharton School of the University of Pennsylvania.

Twitter: @bkardon