Global Market Research & Analytics, GE Lighting

Daniel Stradtman has led GE Lighting's Global Market Research and Analytics team since 2011. In this role he's focused on driving GE's strategic goals through delivery of market, competitor, and customer intelligence and analysis across the GE Lighting organization. Since Dan's arrival the Market Research COE has launched MICI, a global company portal for market insights and competitive intelligence, conducted best in class US Consumer insights, and completed a global retail vertical segmentation that is currently being integrated into the sales process. Current, Dan and his team is focus on using analytics to help predict behaviors in the rapidly-changing lighting industry, and leveraging customer- and vertical-specific research to help drive differentiation in the market.

Prior to joining GE, Dan was a Director of Customer Insights and Strategy for Wal-Mart in Bentonville, Arkansas. In this role, he led a team that regularly worked with senior leaders to identify strategic opportunities for the US business, as well as build programs for advertising testing, strategic pricing, multi-channel, and voice of the customer platforms. Prior to joining Wal-Mart Dan worked for global research consultancy Taylor Nelson Sofres (TNS) in Toledo, Ohio, executing segmentation, advertising, and brand research for clients like Audi, Toyota, GM, Heinz, Hersey, and Kodak. Dan has also held professional positions earlier in his career with Wells Fargo and EarthLink, and worked in academia. He's also won two ARF David Ogilvy Awards for research insights leading to advertising at Wal-Mart and TNS, and was a speaker at the American Marketing Association's "Big Data & Analytics" conference in 2013.

Dan has a Bachelor's degree in Psychology from the University of Dayton and a Master's degree in Clinical Psychology from the University of Colorado in Colorado Springs. He resides in the Cleveland, Ohio exurbs with his wife and son.

Twitter: @insightdan