Speaker: Mike Murray, President, Online Marketing Coach

Go beyond the hype, myths and basics with this hands-on SEO workshop that will show you how to leverage your expertise to define, shape, refine or repair your company's SEO strategy. Learn realistic keyword research and selection techniques that you can personally master to reinforce brands, drive leads and increase sales. Explore an array of practical inbound link building techniques that you can use on-the-spot. And lastly, discover the best ways to unite SEO with a sound content development strategy and get practical ways to dive into web site analytics and track relevant KIPs that make sense for your business.

You will learn:

• How to make the most of web site analytics for SEO and content marketing
• Realistic keyword research and selection techniques to reinforce brands, drive leads and increase sales
• Explore an array of practical inbound link building techniques that you can use right away
• How to effectively use tools to save time and get the perspective that you need