Driving Business Success Through Collaborative Content & "Knowing" Your Customer(s)
Speaker: Tim Hayden, Author
The world has gone mobile, and the number of channels, touch points and digital screens available to content marketers will grow at an unimaginable pace over the next two years. While this presents an incredible opportunity to reach an audience on increasingly relevant terms, there is a greater opportunity to collaborate with that audience to create and leverage content that drives sales, repeat purchase behavior and brand evangelism.
Let's discuss how you can compete for attention and establish
a collaborative relationship with customers, known and unknown,
by:
- Viewing marketing as behavioral, not technological.
- Leveraging the mobile web to empower a more powerful relationship with customers.
- Generating content that creates brand champions.
- Converting otherwise passive communications such as email and direct mail into active sales moments with customers.
- Preparing for the future of personalized and reactive digital expectations held by customers.
