Speaker: Rachel Balik, Storyteller-in-residence, Demandbase

Additional Presenters:

• Shari Johnston , Senior Director of Integrated Marketing, Demandbase
• Sarah Nels , Senior Manager, Campaign Strategy, Demandbase

Account-based marketing is a proven strategy for B2B companies who want their marketing to measurably impact company growth. An account focus ensures higher-quality leads delivered to sales while also enables your marketing to reach more prospects on the buying team. Sales win rates, marketing efficiencies and company revenues improve dramatically.

While many companies, see the value of account-based marketing, most are not able to execute it fully and fail to reap the benefits. In this workshop, how to plan and execute and end-to-end account-Based Marketing strategy - from building a target account to list to personalized message to account-based analytics and measurement. You'll learn how how to identify your most valuable prospects, how to create and use a target account list and how to measure at every stage of the buyer's journey to optimize each campaign. We'll also cover best practices for content personalization to ensure the success of your campaign. Sponsored by Demandbase.