Speaker: Heidi Cohen, Chief Content Officer, Actionable Marketing Guide

Is Your Curated Content Hall of Fame Worthy? The Secret To Content Curation Rockstardom Revealed.

Want a successful content marketing strategy that meets your audience's insatiable information needs and desires?

Obliged to produce sales from this content while staying within your cost and time budget constraints regardless of your business's size or type?

Want to know the secret? (Seriously, do you really need to ask???)

No it's not fairy dust. Nor funny cigarettes. Remember-we're talking EPIC CONTENT!!!

[Drum roll] The secret is an actionable content curation strategy integrated into your overall content and marketing plans.

Curated content cost-effectively achieves your business objectives by enhancing your brand, building your social media presence, extending influencer relations, and ultimately closing sales without promotion or being pushy.

90+% of marketers create original content BUT their target audience is deaf to me, me, me business posturing and promotion. A quality content curation strategy overcomes this challenge by changing your information mix so curation accounts for 25% of your content.

For 2014 and beyond, you MUST be a nimble content curation rockstar to ensure you satisfy your target audience's content needs and wants while avoiding potential problems.

BUT there's a catch. Content curation requires a different toolbox and skill set than your existing content creation. Fear not! This workshop will transform you into a curation hall of famer.

This hands-on Content Curation Workshop will give you everything you need to develop and implement an effective content curation strategy and related tactics that delivers results without tarnishing your brand. You will leave with the basics of a content curation strategy you can implement.

Take-aways include:

• B2C, B2B, NFP and solopreneur examples you can make your own. (Think content curation meets jazz improvisation.)
• Content curation worksheets to guide your content curation strategy and tactics.
• Content curation glossary.