Speaker: Julie Fleischer, Director, Data + Content + Media

Kraft has been a recognized leader in the content marketing space for years…but they've only begun to scratch the surface of what it can do. In 2013, Kraft Foods stopped treating Content Marketing as a discrete "discipline" and acknowledged that the true power in content marketing lays in its interdisciplinary power, uniting content to advertising to media to consumer engagement to consumer insight. Closing the loop has driven real transformation in how Kraft goes to market.