Speaker: Jeff Charney, Chief Marketing Officer, The Progressive Corporation

Can you run a marketing operation the same way you run a powerful Hollywood studio? Hell yeah, but it ain't easy. Progressive CMO, Jeff Charney will give you a behind the scenes look of what it takes to outcreate vs. outspend in one of the most competitive marketing categories in the country. He'll show you how he and his team have ditched the off-the-shelf methods to create "must see programming" for the hundreds of digital network channels that extend well beyond TV. This fast paced presentation is not for the faint of heart, and will force you to think in a radically different way. Buckle up!

Take-aways:

• Are you really creatively 'brave' enough? Prepare to look inside yourself and see if you have the true, radical courage to drive results.
• Learn how to 'out create vs. outspend' in a brutal, cutthroat environment. Forget the off-the-shelf, pre-fabbed corporate, "blah, blah, blah, blah, blah." Doesn't work. Never has.
• How do you win the 'battle' AND the 'war' in the Content/Context dog fight? Get a behind the scenes look at the arms race that is the insurance industry today and take a deep dive into Progressive's approach.
• Disruption. Dead or alive? Is it still working for other companies, and can it work for yours?
• Find out if you understand the intense sacrifices necessary to continue to topple the "relevance meter."