Speaker: Paul Roetzer, author, The Marketing Agency Blueprint

We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention.

Take-aways:

• Learn how gaps in talent, technology and strategy are impacting content marketers' ability to maximize ROI.
• Build integrated content marketing campaigns that take a scientific approach to success.
• Discover tools and techniques to connect content marketing activities to bottom-line business results.