Speaker: Leigh Blaylock, Manager Of Content Marketing, Red Hat

In this session, Leigh Blaylock will provide a high-level account of the phased, repeatable (with adjustments) approach her technology company of 6,000+ employees took to maintain its content chaos. Specifically, Leigh will map the keys to content strategy success, including data analysis, momentum, and sales involvement, to her company's content audit, sales survey analysis, content type standardization, and content matrix (content mapped to the buying cycle by persona) projects.

Take-aways:

• How to foster collaboration to tackle big content problems with small budgets.
• How to use data, competitive analysis, and sales testimonials to increase content initiative buy-in and adoption.
• How to phase your approach to your company's content chaos