Speaker: Ahava Leibtag, Principal, AHA Media Group

Guest Speaker: Amanda Todorovich, Manager, Digital Engagement, Cleveland Clinic

The hottest term in the marketing marketplace-content marketing-creates confusion among tacticians, strategists and the C-suite alike-particularly in healthcare. Learn how to create a healthcare content marketing campaign using a five-part proven methodology designed to convert your customers into lifelong patients. Ahava Leibtag, a popular speaker and author, will walk you through a foundational understanding of healthcare content, before explaining how to identify content marketing, how to sell it to your C-suite and how to set up teams to succeed.

• Learn the differences between content, information, format and delivery
• Practice a five-part methodology designed to give you a framework for your clinical care service lines
• Discover important research you can use to make the case for content marketing in your organization