Speaker: Jon Wuebben, Author, Content Is Currency

Retailers have a unique connection with their customers. More than almost any other industry, they have the opportunity to build high quality, long lasting relationships with them in ways that others simply do not.

When people shop, there are key buying stages that each shopper falls into. All along this path are content opportunities that can enhance and strengthen the buying experience. From product descriptions to buyer's guides, reviews and case studies to the use of video, photos and shopping carts, we will go through every important facet of your content marketing operation.

Whether you're an e-commerce retailer with an online presence only or a brick and mortar retailer with or without an online presence, there are many shared tactics and strategies across the retailer content paradigm. And we'll review them all.

Format:

• Introduction and review of specific challenges
• Content Marketing Overview
• Content Marketing for Retailers - Opportunities and Challenges
• Group Exercise #1 Getting to Know Your Customers
• Delivering What Customers Want
• Involving Customers in the Content Program
• Real World Case Studies (2-3 Content Launch Retailer Clients and/or Successful Retailers share their content marketing story)
• Tools & Technologies to Employ
• Leveraging and Automating
• Group Exercise #2
• Final Takeaways & Discussion

Benefits:

• Reach customers early and often in the buying cycle
• Decrease acquisition costs and improve conversion
• Become a trusted resource of information and education
• Build out and automate the process of creating product descriptions
• Grow your brand by creating content they value and that impacts their life, not simply content that speaks to product features and benefits

Takeaways - Attendees will learn:

• How to develop a comprehensive content marketing program and strategy tailored for their business and their target market
• How to best use the tools, technologies and best practices of content marketing to capitalize on the power of leveraging and automation
• How to become an industry leader through their strategic use of content

Sponsored by Content Launch