Speaker: Marcus Sheridan, Founder, The Sales Lion

How to Establish of Culture of Content Marketing and Get Amazing ROI and Results

Description: Many professional service companies struggle to have success with content marketing either because their strategy is wrong or because there is no buy-in from top to bottom within the organization. Furthermore, many of these same companies are frustrated with the problem of silos in their sales and marketing departments so as to get the two on the same page so as to increase both leads and sales.

If you've experienced any of this in your organization, you're going to love this workshop led by content marketing expert Marcus Sheridan. As someone who took his company from the brink of bankruptcy to the top of its industry through content marketing, Sheridan now uses the strategies to help other organizations get exceptional results and break through the fog that can be content marketing success.

Specifically, in this industry lab you'll learn :

1. How to think exactly like your prospects and customers, therefore improving your digital and face to face communication-leading to significantly great web traffic, leads, and closed sales. (ie more Customers and Clients!)

2. How to use your content as a sales tool through the entire customer life cycle.

3. How to explain content marketing in a way that absolutely everyone in your organization not only understands it, but wants to participate and be a part of it.

4. How to organize your staff/team in such a way that everyone is engaged in helping produce great content on a consistent, long term basis. (Insourcing)

Professional Services lab sponsored by idio Ltd.