The best planned content marketing strategy won't do your business much good, unless you have specific objectives you want to achieve, a way to measure the effectiveness, and make changes as needed to improve the performance of your content.

When it comes to successful content marketing analytics, the first step is to identify your KPIs, or key performance indicators. These are the statistics that will help you determine whether your content marketing strategy is meeting your goals-and if not, what areas you need to improve.

Your KPIs should reflect the goals of your content marketing strategy. Some common KPIs for content marketing include:

• Increasing online visibility
• Building customer awareness
• Boost website traffic
• Establishing credibility or leadership
• Generating new leads
• Informing or educating prospects
• Converting leads to customers
• Increasing repeat business
• Creating brand advocates
• Return on Investment

You may be looking for one or more of these key performance indicators when analyzing the effectiveness of your content marketing, and there are several ways you can measure distinct KPIs for your business.