Redundant processes are things you should be doing all the time
and in the same format in order to keep things moving smoothly.
There are 4 main types or categories of redundant processes that
we use:
SEO
- Forum back-linking - this is a very simple
task involving a comment, a specific keyword and a link to a
specific page.
- Guest Blog Post Outreach - compile as much
information about as many bloggers in your industry and then reach
out to them yourself. A backlink from a very respectable blog is
huge.
- Blog commenting - you need to have your face
and brand out there in comments on other blog posts. While it won't
give you as much SEO juice as other strategies, it's still very
worth while.
- Keyword specific ranking - We have a specific
primary and secondary keyword or keyword phrase for each page and
work hard to make sure we rank for those specific keywords.
Content
Creation
- Guest blog posts - most authors need content
for their blog, as long as it's solid content. So spend the time
and reach out to them.
- Forum communication - you'll want to have
someone that speaks the language and is part of the industry niche
that can represent you very well in your own support forums and
build effective FAQs.
- Newsletter and email creation - you'll want to
keep in touch with your clients and one of the best ways of doing
so is through personalized emails and a weekly or bi-weekly
newsletter that gives them value. Don't just write something for
the sake of talking about yourself - give them a reason to keep
following you.
Social
Media
- Twitter - We directly respond to people who are tweeting about
keywords we're interested in. Show them you're listening and offer
to help.
- Facebook fans - write interesting posts, engage with them, make
it cool for them to be a part of your experience. You should also
do research on other (related) industry fan pages and try to do a
cross collaboration. As an example, we were able to do this for less than 1000 dollars a
month from a labour perspective.
- Q&A sites - Sites like Branch or Quora are great because if
you can have the best answers to important questions it's huge
promotion for your brand.
- YouTube - create short videos and enable comments. Your
guaranteed to get lots of questions and you want to make sure that
you address them.
Development
- Bug hunting - Typically you don't need to go
far in order to find something you could improve - your clients are
also key aspects for feedback.
- New features - from time to time it's
important to push new features to keep your team engaged and
clients happy.
- Code efficiency - the shorter your application
code is, the more efficient it will be.