Outreach is one of the biggest parts of the job for link builders especially if they are just starting to build relationships with a few people in their respective industries.

As a matter of fact, in most link building campaigns, outreach consumes almost half of the time used for link building (probably because of the long inbox dialogue happened before getting the link that they want).

I know you've read a lot of articles discussing how outreach should be done with care and personalization. You may have thought that the process is completely complicated in terms of the needed resources, tools and time budgeted for this activity. This boils down to one viewpoint: link builders are only for the persistent ones.

Well, there is nothing wrong with that. But in seeing outreach as a too-complicated activity in link building is not a good thinking.

This guide if a formula on how you can effectively conduct your outreach campaign. But before delving into the different steps used in this guide, let me give you some misconceptions about outreach that I know many link builders are still thinking right off this moment.