All brands want to impress their clients/customers as much as possible. Unfortunately, this doesn't happen only by creating a good and high quality content targeted for its target audience. Your content must be seen by them in any way that you can (exert more effort on relationship building to get better results).

How can they see your content? Through outreach.

Unlike PPC ads and other paid marketing efforts, outreach is a free to use method to get your content in front of your audience and let them take an action for your brand (i.e. sign up for your newsletter).