Here
are a few tips to get the most value out of the said
tools:
- Use canned responses in Gmail for easy template creation. You
can even include your subject line in your email template so you
can just copy and paste it in the subject line once you write the
draft or send the message already (this is effective if you have
long subject lines).
- Install the Undo tool in Gmail so you can easily undo
the message if you still don't want to send it (i.e. you remember
some grammatical errors in the message).
- Use split testing in outreach. Create two different email
templates (you add variations to their subject lines). Send an
email message to the first 10% of your contacts. Send another one
to the other 10%. Wait for 1-2 days for their responses. If they
don't respond, check each of your template and see which details
you can improve to get more replies. Select one from the two
templates that gets the most response and use it to reach out to
the remaining 80% of your link prospects.
Here's a diagram to help you with split testing:
Track the dates when the person replies back to you and when the
link goes live. It will give you an idea which week/month gets
higher response rates (i.e. December is not a good season for
outreach since most (all) are busy for the celebration).
- Allot one week of interval before you follow up your contacts.
Check first their pages/sites if they had linked to you already.
They might forget only to tell you your live links.
- Continue to build relationships with your prospects. You might
get another link from them in the future (if you need be).