- Pitch bloggers who write high quality product reviews
(incentivize them by giving free trial of the product, payment or
both).
- Get journalists to covers stories/news about the new
developments of your brand.
- Sending emails to authoritative media outlets who're seeking
for insights/knowledge from key influencers (include your personal
or your brand's achievements to secure higher response rate).
- Continuous engagement in web places where target audience
participates.