The three categories that I used in this phase are:

High - Create the most customized outreach email. Offer an additional value to your pitch. For instance, you want the blogger to write a review about your product, you may want to add another offering (i.e. monetary value) to ensure a positive response.

Medium - Use a template that needs only revision in its intro paragraph. Include details on how you landed on the website of your link prospect.

Low - Use a standardized template to scale your outreach. The template must only require little to no revision.