Exclusion zone

Make sure that text or other graphical elements on a page don't encroach on, or crowd out, the Marque. The marked space 'x', equal to half the height of the 'c' in 'coop', is the minimum space to allow all round.

Minimum reproduction size

When using the Marque, adhere to the minimum size to ensure legibility. This is 12mm from the beginning of the 'c' to the end of the 'p' in 'coop'.

White/reversed

In some circumstances, when the Marque needs to be placed on a colour background - for instance, on merchandise, coloured packaging or a page of solid colour in a document - it may be reversed in white. In exceptional circumstance it may also be reversed out of a photograph. Make sure that there is enough contrast for the Marque to be readable.

Incorrect applications of the Marque

Here are some basic things to avoid:

DO NOT use the Marque to create a repeat pattern

DO NOT crop it, or use it as a background image or 'watermark'

DO NOT stretch or distort it in any way

DO NOT use it at an angle, or on a slant

NEVER put the Marque into a box or other containing shape. It is better to use a 'white reversed' option, if you cannot avoid a coloured background