How To Use The Marque And Slogan

Exclusion zone

As with the Marque used on its own, make sure that text or other graphical elements on a page don't encroach on, or crowd out, the Marque and slogan. The marked space 'x', equal to half the height of the 'c' in 'coop', is the minimum space to allow all round.

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Minimum reproduction size

Adhere to the minimum size to ensure legibility. This is 12mm from the beginning of the 'c' to the end of the 'p' in 'coop' .

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White/reversed

In some circumstances, when the Marque with slogan need to be placed on a coloured background - for instance, on merchandise, coloured packaging or a page of solid colour in a document - they may be reversed in white.

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