We approach every user acquisition problem the same way you should break down any complex problem. The first step is to stop and slow down.
Do not go nuts creating an account or posting or optimizing. Instead, grab a piece of paper and a pencil and start breaking things down into smaller pieces until you have a solidified roadmap.

As you're thinking through this, do not inhibit or suppress your thought process. You want every thought and idea out on paper to sort out later, and your mind is the conveyor belt bringing those things to the table. If you stop the conveyor belt, you won't have the idea to play with when you want it. Stream of consciousness here is great; just let thoughts flow wherever they may go.

We're actually going to take you through our thought process in this instance, and you'll see how at the end selling $4,000 of custom-sewn neckties wasn't even a surprise; it made sense that it happened that way.