Now that we've identified Johnny P. and his tribe, let's figure out how to get in front of them. In doing so, we'll work our way through some of the fundamentals of this network, and learn how we break down a channel as a growth hacker.

Setup:
Continuing from the Thought Process chapter (which you should go back and read if you skipped ahead). This is where the fun stuff really starts.
Let's get back to Johnny, our hipster-type artisan and his quirky neckties. We found a million people who we think may want what we're offering and we created a few great photos that would resonate with that very specific audience. We spent a lot of time doing this - unique photos, tastefully posed and crafted. Nothing makes up for authenticity.

Now we need to optimize the funnel all the way down to help people get to a point of purchase.