Instagram is a little tricky, because no links are allowed in the posts themselves. If you really want to send people to a specific link, it's common practice to add the comment "link in bio" to a photo, and change the link in your Instagram profile.

So we'll put a link in the bio, but looking at this, I'm still a little skeptical that people will automatically click through and buy. That's a big step to take for a first-time user.

How can we simplify that process?

We may have to warm someone up and add a little urgency. So instead of just going for a straight Instagram to store conversion, let's add an interstitial step. It now looks like:

Final Step: Someone visits the website, puts a tie in their shopping cart and checks out.
One Step Back: They get an email that the store is open and they have a one-day 10% off coupon.
Two Steps Back: Someone sees our account, looks at some of the cool stuff we have, and notices that they can get 10% off when the store opens if they drop in their email.
Three Steps Back: We now need to figure out how to get someone to check out our Instagram account.