We kept following this process for a week before setting the product live, and by the end of the week we had 10,000 followers.

In one week, with one simple process, all accomplished manually, and something everybody reading this could do. Each photo we posted was getting over 300 likes, and other people were being tagged in each of the photos by their friends.

The content was great, and people really cared about what the company was doing. They joined our tribe and started fighting for us. And, perhaps best of all, it was all done legitimately, without (we hope) annoying too many people.

We also did it completely manually. It did get tiring spending literally all day liking photos on Instagram, but it was all worth it come launch day.