Another of the biggest mistakes I see people make on social networks is to use the number of followers as the most important metric. There are plenty of accounts that will follow back just because. If you're looking to pump numbers you could even go through the #followback hashtag and get a bunch of follows from people who won't care about you and will never see your posts. Congratulations?

We're not looking for those - we're looking to generate interest and create a community around out photos, not get a bunch of ego boosts that won't help us at all.