Launch day came, and, as stated before, the company sold over $4,000 of inventory. This had been a side-project up until that point, but the creator was able to quit his job and go full-time doing what he loved. He hasn't gone back since. He's been able to control growth at a level that works for him.

As an "artisan" who insists on "handcrafted" products, he's been able to build traffic and revenue at a pace that allows him to maintain his goal of producing quality product without forcing him to abandon his own principles of creating truly hand-made (as opposed to bulk-manufactured in China or Vietnam) softgoods.

As a marketer, there's nothing more rewarding than letting the makers support themselves by doing what they do best. In addition, we made the process easy and repeatable so he can manage his own Instagram account rather than paying a consultant to do it for him. That's another indication that this process generated legitimate results.

What we did seems obvious in retrospect, but I often wonder how many makers there are in the world that have a great product and no way to get the world to see it. My guess is the number is very high.

There are other methods to grow your Instagram account, which can work in addition to the follow, like, like, method mentioned above.
Since you already have the right foundation in place, we'll go through these (and other methods) much more quickly.