Your current customer retention is your active consumers for a month divided by the sum of your lifetime downloads up to that point.

After calculating your customer retention for a few months you will begin to get a better look at your own retention.

Thank you very much for reading The Guide to Customer Retention for Mobile Apps. If you have any further questions or comments please feel free to e-mail info@apptentive.com.

If you have any thoughts on customer retention from your own experience please share.