Customers who leave feedback drive your business forward, and every piece of feedback whether it is praise or criticism should be valued, and then validated.

It is important to let customers know they have been heard and that the suggestion and the time it took to give it was also appreciated.

When there are updates or changes made to the app, give credit where credit
is due by thanking your customers in the update notes. You can even take this one step further by personally reaching out to those who gave feedback and thanking them privately. Always keep the conversation open, and encourage customers to share feedback at any time.