Ratings And Reviews
After understanding your market and tailoring your product to their needs, you must expand on that initial fan base. In today's world of Yelp, Amazon reviews, and social media it is clear that peer reviews can have a powerful impact on an app's success. The goal is to turn your customers into vocal evangelists and arm them with tools such as social media to spread the word to their friends about the app.
Dissatisfied customers are more likely to leave a review than happy ones. To combat negative reviews that usually represent only a small portion of your customer base, you need to create a non-disruptive way to encourage happy customers to rate the app. Ratings and reviews are powerful weapons so make sure you have a strategy to encourage your happy customers to leave reviews.
Apptentive's Intelligent Ratings Prompts can help you get more reviews from the people who love your app. The prompt also encourages dissatisfied and unhappy customers to talk to you instead of going to the app store to leave a negative reviews. This helps you learn what is wrong and avoid a negative review at the same time.