Earning customer love can be a simpler task than you'd expect. It starts by giving your customers a voice. People want to know that their voices are heard. When you provide them with a listening ear they are grateful and often pleasantly surprised.

Being directly connected to your customer base through your app helps direct those negative reviews to you instead of the app store. From there, you have the opportunity to solve the problem, learn more with a conversation, and make an unhappy customer feel appreciated. This is the best way to turn unsatisfied customers into loyal fans and improve retention.

Important for customer acquisition, these positive customer experiences drive many of the recommendations that customers share with their friends and family.