Being a mobile product manager is no small task. You shoulder a hefty portion of the responsibility for creating a successful mobile application. Remember, success looks different to everyone, but it should be based off of the goals you set in the beginning stages of formulating the product.

During development and product updates, success can be based on how closely you are able to keep the app on or ahead of schedule. This includes your ability to adapt to the market, understand customer sentiment, and make changes within the product to optimize for success.

On the numbers side, success can be graphed with DAUs, MAUs, lifetime customer value, average revenue per customer, retention, engagement, and download metrics as well as your social reputation, ratings, and reviews. These numbers are clear indicators about the success of the app and can be easily used to craft a report for upper management.

It is important to keep in mind that even an app that failed to meet deadlines, went over budget, or had a low ROI is an important learning experience. The only real mistake is not understanding why the app didn't live up to expectations and learning from the experience.