Small business owners also need to make sure that the marketing plan will be seen by everyone involved so that feedback can be given and further enhancements and improvements can be made. This part is crucial because for the marketing plan to be put into action, you will need all departments of the business to be involved. Asking for feedback and suggestions can help in creating a better rounded plan.

Another reason you need to make the marketing plan known to everyone in the business is so that you can rally your company and make everyone feel involved. If you want your employees to give their commitment to your company, you have to make sure that they are involved in your vision of the business in the next few years.