Jocelyn is the Co-Lead + Executive Director of IDEO.org, the non-profit organization started by IDEO to address poverty-related challenges through design and to encourage the use of human-centered innovation in the social sector. Jocelyn's work focuses on identifying non-profit and social enterprises with whom to partner and designing innovative solutions related to water and sanitation, agriculture, energy, health, financial services, and early childhood education. Jocelyn specializes in building social enterprises and advising businesses in the developing world, where she uses the market to effect social change. Jocelyn oversees IDEO.org's business development, fundraising, and operations and works to spread IDEO.org's learnings through the social sector.

Prior to joining IDEO in 2007, Jocelyn worked in Kenya as an Acumen Fund fellow with an agro-pharmaceutical company involved in the production of malaria treatments.