Consumer journey data is an incredibly valuable tool to have in your marketing toolkit...if you have the right data, and use it in the most effective ways. But what do we mean by "right data"?

Authoritative consumer journey data is the data outside an organization's own website and automation analytics. This is data that enables marketers to access intent signals across an entire network of websites through technology that serves as a witness to the entire consumer journey to unleash the power of consumer intent.