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With insights gleaned from authoritative consumer journey data, you can segment your contacts to focus your treatment of them based on their level of buying intent. When you know a consumer is truly in-market for your product, and you know where he is on his buying journey, you can tailor your communications to the stage he is in on that journey. And, when you have clear signals that he is ready to make his purchase, you can act accordingly.
Additionally, you can leverage customer journey data to improve retention and increase revenue from upsells and cross-sells.
With sharper vision into the purchase decision journey of your customers, you gain the ability to market to your consumers and customers more effectively.