Customer Success is not about increasing customer satisfaction, but creating revenue growth.

All the great work you do to help others succeed & build relationships is "planting seeds" - whether they're employees, partners, investors or customers.

It's getting what you want by helping get what they want. So you can succeed and feel good at the same time.

"Seeds" is word-of-mouth lead generation. Which is not scalable or repeatable, except when you have a methodical way of making customers successful & documenting it ("Customer Success").

Pros & Cons of "Seeds"

Pros: Highly profitable, word of mouth leads are the fastest to close and have the highest win rates. There's nothing better!

Cons: It's almost impossible to proactively grow them.

How To Grow Seeds - Predictably

The best way to methodically grow your Seeds is with a dedication to Customer Success, which reduces customer churn, increases upsells, increases referrals & improves marketing content.

What "Customer Success" Isn't

Customer Success is not free help. It isn't glorified customer support. And like sales, it should be a revenue driver, not cost center.

Customer Success begins as a mindset, at the CEO level, on targeting, creating product for and servicing the kinds of customers that need your product.

The future standard for executive teams will include a head of Customer Success who's on the same level as the heads of sales, marketing & demand generation.